Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here are some tips to help you.
Tip 1 – Hide And Seek
Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can’t be seen to the naked eye. The tactic of having text on your page that is the same color as the background, and is therefore ‘hidden’, will almost certainly result in your wanted poster being pinned up by most search engines.
Tip 2 – Your Website Is Not A Turkey
Do not cram your hands full of keywords and phrases and start trying to stuff them into your website’s… pages. You need to have some phrases in there, yes, but don’t overdo it. The search engine owners spend millions every year on their software so guess what – they know when you’re trying to beat the system!
Tip 3 – Man vs. The Machines
Do not build your website for the search engine robots – build it for those squishy pink things – human beings! If you focus too much on having a search engine optimized site you can quickly lose track of why your website is there in the first place – to generate your business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to the floor-waxing machine so it could get the best access? No. You would build it for people – do the same with your website.
Tip 3.5 – Don’t Be A Bunny Boiler
Do not start pinning up pictures in your darkroom of each search engine and then start stalking them by submitting your website every day, week, or even month. Search engines hate this – if you over-step the mark you’ll be well on the way to that blacklist. You only need to submit your website to most search engines just one time – ever. Once it’s done, it’s done. Despite what some ‘experts’ might tell you – you don’t need to constantly re-submit your site.